All the fun of the Festive Fair – Newcastle at Christmas

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NE1 is bringing all the fun of the Christmas fair to town adding a new dimension to Newcastle’s Christmas festivities.

From Friday 8th December until the New Year, Northumberland Street will be lit up with the twinkling lights of traditional fairground rides, which will remain in place for the whole of the Christmas period and into 2018.

A beautiful, early 20th Century Helter Skelter will take pride of place at the south end of Northumberland Street, positioned alongside a smaller children’s ride with further additions to be announced shortly.

The rides are suitable for young and old alike, whilst younger children will particularly enjoy the ‘Toy Set’ outside Natwest bank.  The rides will add to the Christmas celebrations, and the festive cheer in the city.


Stephen Patterson, Director of Communications at NE1 said:

“As the number one retail destination in the North East of England, Newcastle’s offer is constantly changing and improving. The city has bold and ambitious plans for the future and it is important that as a city, we don’t rest on our laurels and continue to improve the experience for those that live, work and visit, especially during the festive season.  The new additions to Northumberland Street this year, combined with the Hadrian’s Tipi winter village, the ever-popular Christmas Market at Grey’s Monument, the Christmas Lights and Fenwick’s window all provide a great foundation for further developments in the future.

“We have so much to offer as a city and Christmas provides a fantastic opportunity to shout about what Newcastle does so well. We’re already planning for next year and we look forward to developing these plans with the City Council, the city’s businesses and the people of Newcastle so collectively we can deliver an outstanding Christmas experience for 2018 and beyond.”

Cabinet Member for Inclusive Growth, Cllr Ged Bell, said: “The city council and its partners are determined to make Newcastle a world class city for shopping and leisure. We recently announced a £3m package of improvements to the city centre – but this is just the start of a much bigger plan to make Northumberland and Blackett Streets, and the surrounding areas, cleaner, greener and safer.

“The helter skelter and fairground rides are a lovely attraction by NE1 and will contribute to the festive atmosphere in the run up to Christmas.”

Wallsend Wins In The Geordie Jackpot Stakes

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Wallsend is officially the luckiest place in Newcastle – according to NE1 Ltd, the organisers of the new Geordie Jackpot.

Since the first ever Geordie Jackpot draw nine weeks ago, 3 of the 9 winning lottery tickets for the weekly draw have been bought by people living in the NE28 postcode area.

The first Geordie Jackpot winner, announced with much fanfare, was Wallsend’s Sharon Armstrong.   To commemorate the first lottery win, NE1 held a champagne and confetti celebration on the top of Newcastle’s Castle Keep with a cheque presentation conducted by Triple Jump World Record holder, Jonathon Edwards.

Since then, two more lucky Wallsendians have come forward to claim their lottery prizes – one in week five, the other in week seven.  Wallsend winner Mr Codd won the £1k weekly draw in week 3 and has already spent his money on wedding rings for his nuptials in the New Year.  In week five, George Forster, who lives less than a mile away, was another Wallsend winner

Ticket sales for the Geordie Jackpot have also revealed some interesting geographical differences.  Certain areas of the city are clear winners in the lottery ticket buying stakes.  The Gosforth postcode area is the biggest supporter of the local lottery so far.  To date, 12% of all tickets have been purchased in the NE3 postcode area closely followed by NE6, Walker.

Together, these two areas account for 20% of all Geordie Jackpot tickets sold.

Under represented in ticket purchasing are the Benton and Fenham areas of the city.


Sean Bullick, Chief Executive of NE1 Ltd said: “There must be something in the water in Wallsend.  3 of the 9 winners of the £1000 prize so far have come from this neck of the woods.  It has been very heartening to see ticket sales doing so well in Gosforth and Walker and we urge people across the city and further afield to get involved and support the Geordie Jackpot.  We need all expat Geordies the world over to support the Toon by buying a Geordie Jackpot ticket wherever they now reside.”


NE1 hopes to announce details of the first Geordie Jackpot funded project in the New Year and the first donation to Cash For Kids will be made before Christmas.

As well as the opportunity to win the £1,000 weekly lottery pay out, Geordie Jackpot players also have the chance to win £25,000 if they match all six numbers in the right order, a feat more than 140 times more likely than scooping the Euromillions big money payout!  The £25K jackpot is payable to all players who match the numbers in the correct order and is not divided regardless of how many winners there are.


Additional special prizes in the Geordie Jackpot also add to the excitement.  Last weekend, one lucky winner won tickets to the special, sold out Polar Express film screening at the Tyneside Cinema, where the audience dressed in their PJs and dressing gowns, enjoyed hot chocolate and gingerbread men before the film, and a visit from Father Christmas at the end of the show.


At the start of 2018 the Geordie Jackpot will be accompanied by a major special prize give-away, courtesy of Emirates Airlines, two return airline tickets to Dubai.  NE1 is lining up other prizes for the Geordie Jackpot throughout 2018 and all the details of these prizes and how to buy tickets can be found at


Money raised from the Geordie Jackpot will be used to fund events and projects in Newcastle City Centre as well as helping the region’s most disadvantaged children, with a proportion of the funds raised donated to local charity, Cash for Kids.


Newcastle is officially one of the top ten luckiest places in the UK.  Recent figures released by organisers of the National Lottery showed that Newcastle was in 8th place in the lucky rankings having more major prize-winners per head of adult population than anywhere else in the UK.


Top of the league table was Romford in Essex and Harrow was 10th.

The full top 10 is:

1. RM – Romford
2. TS – Cleveland
3. WA – Warrington
4. L – Liverpool
5. IG – Ilford
6. ME – Medway
7. NP – Newport
8. NE – Newcastle Upon Tyne
9. WN – Wigan
10. HA – Harrow

January 2018 Celebrates the 15th NE1 Newcastle Restaurant Week

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The date has been set for the 15th NE1 Newcastle Restaurant Week.  It will take place between 15 – 21 January 2018.  Over 100 Newcastle city centre based restaurants are lined up to take part, offering diners the traditional Restaurant Week opportunity of dining in style for only £10 or £15 per head.


Over 100 restaurants have signed up for this January’s event and a number of them are new venues that have opened in the city since the last Restaurant Week was held in August.  Among the newcomers are The Laundrette, Aurora Kitchen, French Quarter, Hudson and Signor Prosecco – all were quick to get involved months after opening their doors.


Inspired by New York and its original Restaurant Week concept, NE1 launched Newcastle Restaurant Week in 2011 to turn the spotlight on the city’s restaurant scene and encourage people to try out some of the city’s top restaurants for the first time, all for a fixed price menu.  Newcastle Restaurant Week was the first of its kind in the UK and many other cities have adopted the initiative, seeking to emulate Newcastle’s success.


The event was designed to boost trade at traditionally quiet times of the year in January and August but is now so popular and much-anticipated that the week is among the busiest of the year for participating restaurants and sees many of the restaurants fully booked for the week.


Last January, the event delivered a number of record breaking firsts for participating restaurants, it hit the 100 milestone mark for those taking part, delivered a £1/2 million business boost for these venues and saw 45,000 people dining out during Restaurant Week.   The event also broke all previous website activity with over 1.4 million visits to the NE1 Newcastle Restaurant Week page before the week began.


Stephen Patterson, Director of Communications at NE1 Ltd said:

“Newcastle Restaurant Week is one of the most popular events in NE1’s annual events calendar and is eagerly anticipated each January and August.  We originally launched the event with only 13 restaurants and it has grown dramatically over the last 6 years – mirroring the expansion of the city’s restaurant scene, which now has more restaurants per square mile than any other Northern city, and the highest independent start up rate of any other city outside London  We’re always delighted to welcome new restaurants into the fold and hope they have a successful week.”


Terry Laybourne said:
“We have always supported the idea of NE1 Newcastle Restaurant Week.  It is great to have an event that brings Newcastle’s restaurant community together and allows us to celebrate the city’s culinary credentials.

“In August, we timed Porterhouse’s opening in the Fenwick Food Hall to coincide with Restaurant Week. The event is always so successful for our restaurants and it helped Porterhouse to establish itself very quickly on the restaurant scene.  It’s always a busy week, allowing diners to try new venues, and this popularity tests our kitchens, the team and the menus.  If Porterhouse and sister restaurants within 21 Hospitality Group can cope with the rigours of NE1 Newcastle Restaurant Week, they can cope with anything.”


Louise Fawcett, General Manager, Laundrette Restaurant said:

“We knew all about NE1 Newcastle Restaurant Week even before we’d opened and were very keen to get involved as soon as we could.   We’ve only been open for three months so are very excited to be involved in our first Restaurant Week and have a great menu in store for diners.  It is a great way for people to come and try out what the Laundrette has to offer and our staff are gearing up for the onslaught.”


For details of all participating venues and to download NE1 Newcastle Restaurant Week vouchers visit

New Year’s Eve midnight fireworks announced

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NewcastleGateshead Initiative in partnership with NE1 are delighted to announce the return of the New Year’s Eve midnight fireworks on the NewcastleGateshead quayside.

Back by popular demand, the celebrations will welcome in 2018 with a bang as the fireworks light up the Tyne and provide a dramatic backdrop for NewcastleGateshead’s seven bridges and impressive architecture.

The event will be free and un-ticketed, with night owls invited to head down to the Quayside at the stroke of midnight to herald in the New Year in spectacular style.

Stephen Patterson, Director of Communications at NE1 Ltd, said:

“We are delighted to be working with NGI on this year`s New Year’s Eve midnight fireworks. The Quayside provides a striking backdrop for the display and delivers an amazing experience for the thousands of visitors that flock to the Quayside to welcome in the New Year. It’s a much loved event in the city’s annual event calendar and delivers a significant boost for businesses on both sides of the river.”

The FREE display will be delivered by events company Allan Hillary Events and Reaction Fireworks and is made possible thanks to the support of local quayside businesses – Akenside Traders, Bridge Tavern, Gusto, North NE P&I, Pitcher and Piano, Slug and Lettuce, Ward Hadaway, Malmaison, Fresh Element (BALTIC), North Music Trust, and Sage Gateshead.

Vikki Leaney, Senior Festival and Events Manager at NewcastleGateshead, said:

“We are really pleased to be working in partnership with NE1, and events company Allan Hillary Events and Reaction Fireworks, to deliver the welcome return of the New Year’s Eve midnight fireworks on the quayside this year. We know that for many, this is the highlight of our New Year’s Eve Winter Festival celebrations and last year saw over 10,000 people in attendance for the event.

“NewcastleGateshead’s iconic Quayside at night provides a very special setting to see in the New Year, and we look forward to another successful display to mark the arrival of 2018.”

The midnight celebrations follow East of the Sun, West of the Moon, a family event on Newcastle’s Town Moor earlier that evening from 4pm-6pm.
For more information on NewcastleGateshead’s Winter Festival visit:

NE1 receives international recognition for services to region

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Newcastle NE1, the city’s Business Improvement District, has been recognised for its contribution to the North East at a national awards ceremony.

Tariq Albassam, Head of Operations at NE1, accepted an award ‘in recognition of the organisation’s work in supporting the region’ at an event hosted by the Arab-British Chamber of Commerce in London to commemorate their 40th Anniversary.

The award came about after NE1 hosted a delegation of high level representatives from the Arab Nations as part of an Arab-British Chamber visit in March 2017. During the visit, the delegates espoused the view that NE1’s approach to business engagement and forging long term relationships was exemplary.

The ceremony, held at The Banqueting House in Whitehall, celebrating the work of the Arab-British Chamber of Commerce in enhancing trade, investment and economic cooperation between the UK and the Arab Countries markedfour decades of their work.

Tariq said: “We were delighted to be invited to the Arab-British Chamber’s 40th Anniversary celebrations following their successful visit to Newcastle earlier in the year. To be recognised for our work promoting the businesses of the city is such high praise from the Arab-British Chamber, and we are incredibly proud to have accepted it.”

Throughout the year, NE1 has welcomed a host of foreign dignitaries, including the acting US Ambassador, Lew Lukens, First Secretary at the High Commission of India in London, Mr Sunil Kumar, and a delegation from Construction & Economy Research Institute of Korea, who wanted to better understand the BID’s approach to regeneration and economic growth.

Newcastle NE1 Chief Executive, Sean Bullick, said: “Understanding how other countries operate at national and regional level helps us to gain new perspectives on a number of business and social agendas, which is why we ensure that foreign visits to the region are given high priority.

“When we hosted the delegation from the Arab Nations, we were impressed at their interest in the city, and the wide range of world-leading businesses located here. This award acknowledges the strong relationships that have been established and we very much look forward to working with the Arab-British Chamber and Arab Nations in the future to identify opportunities for the city and its businesses.”

The Continued Success of Newcastle’s Early Evening Economy

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NE1 Limited, Newcastle’s Business Improvement District, is once again celebrating the success of Alive after Five, its award winning initiative which has transformed Newcastle City centre and has been worth an estimated £839 million since launch.

Latest figures show that an additional 13.7 million visits have been made to the city in the Alive after Five hours of 5-8pm since 2010.

Alive after Five was devised by Business Improvement District company, Newcastle NE1 Ltd, to keep the city open and vibrant in the early evening to ensure that it continued to hold its own against other modern, European, regional capital cities.

Alive after Five extended retail opening hours until 8pm throughout the year supported by free car parking after 5pm in the council owned multi-storey car parks across the city, and an annual programme of high quality events combined with a heavy weight marketing campaign.

The initiative is still unrivalled anywhere else in the UK and helped NE1 secure an award for the ‘Best BID In Europe’ at the 2016 EU BID Congress in Germany.


Stephen Patterson, Director of Communications at Newcastle NE1, said: “Alive after Five has had a transformational impact on Newcastle’s early evening economy. With the lights on, shutters up and thousands of additional people in the city in the early evening, it is now a far more welcoming and vibrant experience. These results underline the significant impact Alive after Five has had, and whilst the scheme has been a huge success, we cannot afford to be complacent. As a city, we need to be relentless in delivering the best possible customer experience and improving the city’s transport links at a regional, national and international level.”


Ollie Vaulkhard, owner, Vaulkhard Group, said: “Initiatives like Alive After Five pave the way to making our city a more accessible and welcoming place to be in the early evening. It keeps energy in the streets for people staying out after shopping to enjoy the many restaurants and bars the city has to offer, which has made a great deal of difference to the success of licensed premises.”


Paddy Forster, owner, Patrick Foster Barbers on High Bridge said: “This scheme has helped the city adapt to changing consumer behaviours and shopping and leisure habits.  People get home from work and want to go out, so we stay open until 9pm four nights a week and our customers love having free parking near to allow them to pop in for a haircut. It is great for the city to have shops, businesses and leisure operators open in the early evening, it makes for a much more welcoming and vibrant place to live and work.”

Dacia Magic Weekend 2018 Back in the Toon for a Fourth Year

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NE1 Ltd, Newcastle City Council and Newcastle United Football Club have pulled off a major coup and will be bringing the Rugby Football League (RFL) Dacia Magic Weekend back to Newcastle in 2018, for an unprecedented fourth year in a row.

The RFL announced their decision to bring Magic Weekend back to the city and St James’ Park as part of the grand unveiling of RFL fixtures for 2018.  Magic Weekend is a huge event in the RFL calendar and for the past three years has made its home here in Newcastle at St James’ Park.

This year, five other UK cities were in the running to host the games but Newcastle beat off this stiff competition to secure the games for the fourth year in a row, something no other UK city has ever achieved.

Newcastle has a strong track record of hosting and attracting major sporting events and past experience has shown that the city delivers.  The three previous Magic Weekends have achieved the top three record-breaking attendance figures ever recorded for the games.

Last year, audience figures topped over 65,000 with over 90% of supporters attending from outside the region, which boosted the local economy by over £9 million.

NE1 Ltd with Newcastle City Council and Newcastle United Football Club prepared a strong case for Newcastle to host the event next year and their efforts have paid off.

As well as bringing the Dacia Magic Weekend to the city, the RFL also invest in grass roots sports development in the North East through the Sky Try programme linked to Magic Weekend.  In the week leading up to the Games, a Community Day is hosted at St James’ Park with over 1000 young people playing Rugby League on the pitch.

All of this, plus the work that Newcastle Thunder and the community Rugby League clubs are doing in the North East has resulted in a rise in the number of people playing and watching the sport in the region.   Over 10,000 tickets were sold to people in the North East last year, a target that is set to increase this year.


Super League General Manager, Mark Foster said;

“We are delighted to be bringing the Dacia Magic Weekend back to Newcastle for a fourth year.  We had a number of other cities bid to host what is a fantastic event but Newcastle is a great venue for us – the stadium, the welcome we receive from the people of the North East mean that our fans love to come to Newcastle for the weekend.  The support from Newcastle City Council, NE1, and Newcastle United help make the games extremely successful.  We are really excited to return next year and hope to achieve record attendances in Newcastle for the fourth year running.”


Sean Bullick, Chief Executive of NE1 Ltd said:

“We are delighted to be hosting Magic Weekend in Newcastle for a fourth year running, something no other city has ever achieved.   Each year the event gets bigger and better as more people get acquainted with the phenomenon that is Magic.  The impact of Magic Weekend on the city is significant and the rugby games on the pitch are only part of the story – Magic brings a carnival atmosphere to the city and there’s a real buzz over the weekend with the thousands of Magic Weekend fans filling the city’s hotels, bars, restaurants and shops.  We have a strong track record of hosting major events in Newcastle and now, having secured Magic Weekend for 2018, next year is set to be the biggest year in recent memory for hosting major events. We can’t wait to deliver another hugely successful event.”


Cllr Kim McGuinness, Cabinet Member for Culture and Communities at Newcastle City Council said: “ We are absolutely thrilled to be hosting Dacia Magic Weekend for a fourth successive year, and to be working with partners to deliver another successful event and attract record breaking crowds.

“Newcastle now has a really strong reputation for hosting major sporting and cultural events, and fans come back time and time again to experience our great city and what is has to offer.

“2018 is set to be a big year for Newcastle with Magic Weekend and the Great Exhibition of the North, and we’re committed to making sure it’s truly memorable for everyone.”


Lee Charnley, Newcastle United’s managing director said:

“We’re very proud to have hosted the Dacia Magic Weekend for the last three years, and as excited as always to be hosting this magnificent sporting event once again in 2018.

“As everyone who’s attended in previous years will know, it’s a fantastic weekend of rugby which has consistently welcomed sell-out crowds and has become of the ‘jewels in the crown’ in Newcastle’s annual sporting calendar.

“We’re delighted that the Super League continue to recognise the quality of the venue, facilities and support we provide at St James’ Park, as well as the great working relationship we have developed with the Super League and our partners across the city in playing host to such a fantastic event.”​

Local Children’s Charity Cash For Kids To Benefit From Geordie Jackpot

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  • 1 in 3 children in the North East is living in poverty


  • In Scotswood alone, 67% of children are living below the poverty line


  • The North East has one of the highest child poverty rates in the UK.


Cash for Kids is one local charity working hard to raise awareness of the North East’s unenviable record in the child poverty stakes and deliver a better life and future for all children in the North East.

City business champions, NE1 Ltd has teamed up with Cash for Kids naming it as the new Geordie Jackpot’s adopted charity for its first year.


It’s not all about the money though, according to Amy Dickinson from Cash for Kids.  Amy explained:

“The support NE1 and the Geordie Jackpot is giving to Cash for Kids is also about local passion and commitment to raising awareness and delivering change for all the children of the North East.


“Being approached by NE1 to be the adopted charity for the Geordie Jackpot in its first year of operation was a huge bonus for Cash for Kids.  It is a strong partnership that will supply us with a steady stream of donations enabling us to deliver much needed help on the ground to charities and to individuals.  It will allow us to reach a wider audience and help more people.


“Our work runs the gamut from supporting established charities, helping buy specialist medical equipment and toys for children with special needs to helping individual families who are in dire straits to buy a warm winter coat, or a new pair of school shoes for their child.  We want no child to be left without – and all children to have the same opportunities. The Geordie Jackpot donations will be put to great use and enable us to help more children in our community.”


Sean Bullick, Chief Executive of NE1 Ltd said:

“Forging a strong partnership between NE1 and the Geordie Jackpot will raise awareness of Cash for Kids.Our joint efforts are all about community – making changes locally by the people for the people.”


“The aims and aspirations of the Geordie Jackpot mirror the aims of Cash For Kids. It is all about making a difference, locally.   A difference to Geordie Jackpot winners, a difference to the city through the transformational projects and initiatives it will pay for and for the children and charities Cash for Kids help.


“It is fitting that the Geordie Jackpot which is driven by passion and local pride will be helping some of the most disadvantaged in our community.  The people of Newcastle doing it for themselves, helping the city and others by supporting and getting behind the Geordie Jackpot.  We will all benefit when the city and its people are given greater opportunities.”

The team at Cash for Kids work on a shoestring to transfer 92p of every £1 they raise to the children and charities they work hard to help.  The average transfer rate for other charities is 47p

NE1 in Celebratory Mood with First Ever Geordie Jackpot Winner

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Sharon Armstrong, 40, from Wallsend was named the first ever Geordie Jackpot winner after the inaugural lottery draw on Saturday 7 October.  Sharon was delivered by Rolls-Royce to Newcastle’s Castle Keep to be presented with her winning cheque for £1,000 by world champion triple jumper, North East athletic legend and Olympic gold medallist, Jonathan Edwards.


NE1 broke the news to the winner on Saturday in a telephone call shortly after the draw was made at 8pm.


Sharon originally from Sunniside, has lived in Wallsend for the past 17 years and works in Wallsend at Voyage Care, a residential home for people with acquired brain injuries.


Sharon was given the full VIP treatment when accepting her prize presented by Jonathan Edwards and NE1 Chief Executive, Sean Bullick.


To help celebrate her win and to mark the first lottery prize give-away Sharon was chauffeur-driven to the Castle in a Rolls-Royce, provided by The Vermont and was also presented with a bottle of champagne and a meal for two.


There were though two local winners for the Geordie Jackpot’s inaugural draw– as well as Sharon, the winner of the first bolt on prize was someone who bought their ticket in the west end of the city.  The second winner lands a VIP mini cruise to Amsterdam and has been notified by e-mail but has yet to respond to collect their prize.


Sharon said:
“I have never won anything before so it was such a lovely surprise and doubly special to know that I’m the first ever winner. I bought my Geordie Jackpot ticket after hearing about the lottery through NE1’s email updates on what’s happening in the city. Knowing that it was a charitable lottery and that the money raised would benefit the city and disadvantaged kids meant that I was happy to sign up and support it on a weekly basis.

“I don’t yet know how I’m going to spend my winnings but I do know I will enjoy it.  It is my partner’s birthday at the end of this month so I might treat us both to a night away, a really nice meal or use it to pay for a Christmas to remember.”


Jonathan Edwards who presented the winner with her prize said:

“I am delighted to lend my support to the Geordie Jackpot.  It is great news for Sharon, for future winners and great news for the city.  Newcastle has been my adopted home for over twenty years and it is great to see NE1 looking for innovative ways to make sure it keeps developing and improving.  I’m glad I can play my part and hope the public play theirs by buying tickets and getting behind the Geordie Jackpot.”


Sean Bullick, Chief Executive of NE1 Ltd said:

“Handing over the first Geordie Jackpot cheque is an historical moment – we are delighted that Sharon is our first ever Geordie Jackpot winner!  The response from the general public has been phenomenal – Geordies are really showing their pride for the city and playing their part in how Newcastle develops in the future.  We love that the public is getting involved, investing in their city and having their say in what new additions they would like to see in Newcastle.

And not forgetting the £25,000 jackpot which is up for grabs and a guaranteed winner of £1,000 every week.”


All people have to do to be in with a chance of winning is to play the Geordie Jackpot online and buy their tickets at before midnight on the Friday prior to the draw each Saturday.   The money raised from the Geordie Jackpot will go to good causes including transformational investments in the city centre to make it greener, more engaging and family friendly, as well as to local charity, Cash for Kids.


NE1 is looking at a series of city centre improvements based on feedback and suggestions from the general public.  Among the ideas up for consideration is a feature water fountain in the city centre, large place branding lettering spelling out the word Newcastle, and a family friendly pop up park located at Grey’s Monument.


The Geordie Jackpot is another first for Business Improvement District Company (BID), NE1 Ltd and for Newcastle.  No BID anywhere else in the world has launched its own city centre lottery to support and fund the delivery of city centre improvements including both permanent and temporary installations.

DFDS backs NE1 Geordie Jackpot with Special Prize Package to Celebrate First Draw!

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DFDS is on board to help NE1 make the first Geordie Jackpot draw one to remember by providing a bonus prize of a once in a lifetime 3-night break to Amsterdam for one lucky winner.  NE1 launched the Geordie Jackpot to great acclaim in early September.  It has already won the backing of many North East celebrities as well as local businesses and people keen to play their part helping to improve Newcastle.

The first Geordie Jackpot draw takes place on 7 October.  In addition to the guaranteed weekly prize of £1,000 and the potential £25,000 for jackpot winners matching all six numbers in the correct order, the first prize draw will be marked by the addition of a celebratory prize package from DFDS.

One winning ticket, drawn at random, will win a 3 night mini cruise to Holland for 2 people on a DFDS ferry in a sea view cabin combined with an overnight hotel stay in Amsterdam.  The DFDS mini-cruise prize package will also include other added bonuses including wine tasting on board the crossing, a 2 course a la carte dinner on the return crossing and an exclusive opportunity to meet the Captain on the Bridge.

All people have to do to be in with a chance of winning is to play the Geordie Jackpot online and buy their tickets at before midnight on the 6th October prior to the first draw on 7th October.   The money raised from the Geordie Jackpot will go to good causes including transformational investments in the city centre to make it greener, more engaging and family friendly, as well as to Cash for Kids, a local North East charity that helps disadvantaged children across the region.

NE1 is looking at a series of city centre improvements based on feedback and suggestions from the general public.  Among the ideas up for consideration is a feature water fountain in the city centre, large place branding lettering spelling out the word Newcastle, and a family friendly pop up park located at Grey’s Monument.

The Geordie Jackpot is another first for Business Improvement District Company (BID), NE1 Ltd and for Newcastle.  No BID anywhere else in the world has launched its own city centre lottery to support and fund the delivery of city centre improvements including both permanent and temporary installations.

Over the coming weeks and months, NE1 will be working with other major businesses and organisations to offer additional prize packages and ‘money can’t buy’ opportunities that will be awarded alongside the cash jackpots available through the Geordie Jackpot lottery.  This will be in addition to the weekly jackpot prize of £25,000 and weekly raffle of £1,000.


Sean Bullick, Chief Executive of NE1 Ltd said:
“We are delighted that DFDS has lent its support to the Geordie Jackpot to help it get off to a great start!   Additional prizes like the DFDS mini cruise give people even greater reasons to get involved with the Geordie Jackpot and play their part in transforming Newcastle.


We have a fantastic city, we are up there with the best in Europe but think how great we can become if everyone gets behind the Geordie Jackpot and supports the city!”


Catherine Jowett, Brand Marketing Manager at DFDS said:

“The Geordie Jackpot is such a great way to show your support for Newcastle and we are thrilled to support the first draw with the Amsterdam mini cruise prize.”

“Buying Geordie Jackpot tickets is a win/win for the people of Newcastle.  Not only do they have the chance to win great cash prizes but they also stand to benefit from the ongoing investment and improvements to their city as well as supporting some of the region’s most disadvantaged children through Cash for Kids.’’


To sign up to play Geordie Jackpot visit: